iOS 14: What developers need to know

The only constant in the game industry is change. And as changes go, the upcoming updates planned for the UA and advertising ecosystem in iOS 14 are pretty substantial for game makers. And while Apple recently announced that some of the most disruptive changes won’t be enforced until early 2021, it’s never too early to start planning.

The good news is that developers will have a few months of overlap between the current world and the next, where all tracking goes through Apple’s SKAdNetwork. This overlap will help create a smoother transition, enabling teams to work with the new tools, run UA in the new ecosystem, and optimize IDFA opt-in rates.