You can carry on a conversation with virtual AI character Santa Clause.
You can carry on a conversation with virtual AI character Santa Claus.
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Inworld AI drives toward better AI characters in games with grants and Santa demo

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Avatars have been around for a lot of video game history, but for most of that history, players would never mistake those characters for the humans they imitate. Inworld AI wants to change that by infusing AI into virtual characters to make them smarter than ever.

And Inworld AI has demoed its technology in an artificially intelligent Santa Claus to show off what it can do. This holiday season, kids around the world can have conversations with virtual Santa as part of a newly launched Inworld Character Arcade, which also includes Elon Musk and Sigmund Freud.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.