It may be no surprise that Mario is the strongest game brand of 2019.
It may be no surprise that Mario is the strongest game brand of 2019.
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Interpret: Games are strong entertainment brands, but their fan bases are fragmented

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

In terms of revenues, the video game industry eclipses all other forms of entertainment. But when it comes to the strength of their fan bases, games aren’t as strong as they could be in a 2019 survey by market analyst firm Interpret.

The reasons for this are complex, according to analyst Jesse Divnich, author of the analysis at Interpret. He said in an email to GamesBeat taht while Super Mario ranked No. 4 across all entertainment brands, the next closest gaming brand was Candy Crush at No. 34, and Resident Evil at No. 38. Keep in mind this is just for survey results for this year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.