Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse

This week, the Interactive Advertising Bureau relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse.

It was the first time since 2009 that the IAB, a standards body for the game and ad industries, took such an action on in-game ads. Back then, a lot of the guidelines had to do with mobile ads that were fresh on the scene back then.