Brian Krzanich of Intel during keynote at CES 2015.
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Intel turns its GamerGate gaffe into a huge pro-diversity program

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

LAS VEGAS — Intel chief executive Brian Krzanich took one of the computing giant’s biggest recent gaffes — its apparent support for the #GamerGate movement — and turned it around into a huge pro diversity campaign for both the tech and gaming industries.

Krzanich made his pro diversity campaign — backed by a $300 million investment over the next five years — the closing of his keynote speech at the 2015 International CES, the big tech trade show in Las Vegas this week. He is putting the weight of the world’s largest chip maker behind the movement to make the tech and game workforces more diverse because “it’s good business, and it’s the right thing to do,” Krzanich said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.