A top Fortnite streamer wants to use his platform as the springboard to launch a media empire.
Cody “Clix” Conrod has been a top Fortnite player since 2019, when he qualified for the Fortnite World Cup at the age of 14. Seven years later, Conrod is still one of the most well-known Fortnite players in the world, boasting tens of millions of followers across platforms. Last month, Conrod announced the next step of his career: the formation of Clix Gaming, a dedicated brand and business built around the creator.
“It’s very on par with where I think the macro world is headed for creators that have Cody’s level of audience and authenticity and media platform — but he also has the drive to build something bigger, to build the infrastructure about it,” said Clix Gaming CEO Darren Glover, who previously worked with Conrod as the senior vice president of gaming at the talent agency VaynerSports, which represents the Fortnite pro. “That was last July or August. We started that conversation, and it took us about six months to formalize it.”
To learn more about Conrod and Glover’s plans to grow Clix Gaming in 2026, GamesBeat spoke to Glover for an annotated Q&A. Here are some of the key takeaways. (Conrod, who was getting an MRI at the time, did not participate in the call.)
The following conversation has been lightly edited and condensed for length and clarity.
On the inspiration behind Clix Gaming
Darren Glover: “Cody’s seeing the way that the big legacy creators are working — MrBeast, Mark Rober, David Dobrik, just these big legacy creators that blew up — and seeing the different business entities that are being built around them. When you strike up a conversation of how Cody gets to the next level — what haven’t we done that we can do moving into 2026 — Cody’s growth point had nothing to do with more sponsorship deals. It was building a business around himself.”
GamesBeat: As Glover highlighted, the idea of building a multi-channel media business around an individual creator is not new for the wider creator industry — but it is new for popular gaming creators who come from the livestreaming space. Unlike an esports organization, Clix Gaming is all about Clix, demonstrating both his and Glover’s understanding that individual creator fandom is a significant driver of attention and engagement for gamers in 2026.
On the structure of Clix Gaming and its revenue streams
Darren Glover: “Content and production, a game studio and an impact arm — those are our three core functions of the business. We want the majority of our revenue to come through content and production, which are channels that we own and operate — Twitch and YouTube are going to be our core drivers for content.”
GamesBeat: Glover described Clix Gaming as a “holding company” containing three subdivisions: Clix content/production, which is focused on video and livestreaming content; Clix Creative, a studio developing Unreal Editor for Fortnite islands; and Dr3amin, a lifestyle and apparel brand. The latter is what Glover was referring to as Clix Gaming’s impact arm, with less of a direct focus on driving revenue and more of a focus on initiatives that positively effect Clix’s audience, like PC giveaways.
On Clix’s role at the company
Darren Glover: “He’s the founder and chief creative officer. He’s not going to do shit that he doesn’t want to do, and I respect him for that. It’s up to us to be able to position our opinion about what he should do and present it in a way that he respects. And then, he’s the ultimate decision-maker of whether it happens or not. He has great concepts and ideas as well; if he starts with the concept and idea, then it’s up to us to be able to bring it to life.”
GamesBeat: Conrod is the face (and name) of Clix Gaming, but he is backed up by a team that includes a head of production and a head of social/video. (Glover clarified that he is Clix Gaming’s only current full-time employee, with other staffers operating on a contract basis.) At the moment, Clix Gaming is entirely owned by Conrod, who is self-funding the venture and not currently looking to take outside investment.
On Clix Gaming’s annual content slate
Darren Glover: “‘Clixmas’ is his yearly event that we’re going to hold around Christmas. Two years ago was his first Clixmas; it was very organic. Last year was the Clixmas that we started to bring in partners. This coming year will be our third year running a marathon and raising money for pediatric cancer at the Dana Farber Institute in Boston — that’ll be another tentpole moment. So those will be the core two, in October and December.”
GamesBeat: Building a business and other infrastructure around his content makes it easier for Conrod to package it as advertising inventory to interested brands and marketers. During the interview, Glover flagged specific annual events and activations as key opportunities for brands to reach Clix’s audience. His answer was reminiscent of the upfront presentations shared annually with advertisers by traditional media inventory holders.