Consumers have already spent $9.1 billion online for Cyber Monday (up through 3:30 p.m. Pacific time), up 4.5% from a year ago, according to Adobe Analytics.
Adobe Analytics expects that when the final tally is in, consumers will spend between $13.9 billion and $14.2 billion for the day, making Cyber Monday the biggest online shopping day of the year (and all of time).
Between the hours of 5 pm and 7 pm today, online spending is expected to peak, with $16 million spent every minute.
55.2% of online sales have come through a mobile device so far on Cyber Monday, driving $5.0 billion (up 5.5% YoY) and making it the dominant transaction platform. Just 5 years ago, in 2020, mobile share on Cyber Monday came in at 41.4%.
Based on Adobe Analytics data, Adobe provides the most comprehensive view into U.S. e-commerce by analyzing direct commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.
Shoppers still have time to take advantage of Cyber Monday deals. Consumers are seeing the deepest discounts today for electronics, with discounts peaking at 30% off listed price, as well as apparel (26%) and computers (24%). There will also be great bargains today in toys (27%), televisions (23%), appliances (19%), sporting goods (19%), and furniture (18%).
What consumers are buying on Cyber Monday
Electronics and apparel are leading the charge for Cyber Monday. Over half of online spend today (57%) is expected to be driven by three categories including electronics ($3.6 billion, up 12.5% YoY), apparel ($2.7 billion, up 5.8% YoY), and furniture ($1.8 billion, up 5.2% YoY). Other standout categories today are set to include cosmetics ($0.5 billion, up 7.2% YoY) and sporting goods ($0.5 billion, up 6.2% YoY).
In electronics, online sales of Bluetooth headphones and speakers are set to rise by 1,900% today (vs. average spending levels in October 2025), along with televisions (up 1,800%), smartwatches and fitness trackers (up 1,600%), video game consoles (up 1,600%), and computers (up 1,200%).
In apparel, online sales of outerwear are expected to rise by 900%, along with activewear (up 800%), accessories (up 600%), and footwear (up 600%). And in furniture/home goods, online sales of cookware are expected to rise by 1,200%, along with holiday decor (up 800%), mattresses (up 600%), home office furniture (up 500%), storage furniture (up 500%), and bedroom furniture (up 300%).
Hotsellers
The top sellers (not in ranked order) so far on Cyber Monday include luggage sets, exercise equipment, Fisher Price Little People, Nintendo Switch 2, Bluetooth headphones, Oura Ring 4, Bluetooth speakers, smartwatches and fitness trackers, active wear and athleisure, holiday decor, Call of Duty: Black Ops 6, Blackstone flat top griddles, sleep masks, stainless steel water bottles, PlayStation 5, air tags, digital cameras, bedding and linens, and heated blankets.
Additional insights for Cyber Monday:
- Buy Now Pay Later (BNPL) usage is expected to drive over $1 billion in online spend on Cyber Monday ($1.04 billion, up 5% YoY). This would be a new milestone for the flexible payment method—and the single largest day on record for BNPL usage. Season-to-date (Nov. 1 to Nov. 30), $9.0 billion has been spent online using BNPL (up 9.6% YoY).
- Generative AI-powered chat services and browsers are impacting Cyber Monday shopping, becoming a helpful assistant for researching products and finding deals in categories like appliances, toys, video games, electronics, and jewelry. AI traffic to U.S. retail sites (measured by shoppers clicking on a link) is expected to increase by 670% YoY on Cyber Monday. This follows a Black Friday where AI traffic was up 805% YoY (up 725% YoY on Thanksgiving).
- Higher-ticket items continue to capture the interest of shoppers (driven by competitive discounts), a trend expected to persist through Cyber Monday. Season-to-date, the ‘share-of-units-sold’ for the most expensive goods increased by 19%. Across categories, this figure was up 54% in electronics, up 52% in sporting goods, up 41% in appliances, up 30% in personal care products, and up 26% in tools and home improvement.
- Social media is driving consumers to hit buy this season. Adobe is tracking the online channels that are bringing shoppers to U.S. retail sites, where the visits become purchases. In social media, share-of-revenue to retail sites is coming in at 4.7% season-to-date, up 41% YoY. Adobe’s data also showed that in the ‘affiliates and partners’ channel, which includes social influencers, share of revenue is at 20.8% so far this season, up 17% YoY.
Cyber week expected to cross $43 billion
Adobe reported new e-commerce milestones for Black Friday ($11.8 billion, up 9.1% YoY) and Thanksgiving ($6.4 billion, up 5.3% YoY). And over the past weekend (Nov. 29 & Nov. 30), consumers spent another $11.8 billion online (up 8.7% YoY). Cyber Week (the 5-day period including Thanksgiving, Black Friday and Cyber Monday) is expected to drive 17.2% of overall spend this season, at $43.7 billion (up 6.3% YoY).