In-app purchases done right: Why you must entertain your users — not exploit them

This sponsored post is produced in association with Murka.

Love ‘em or hate ‘em, in-app purchases are a fundamental way for mobile developers to make a living. Free-to-play games have become the norm for the mobile market, so for developers to profit off their hard work, they need to offer additional content at appealing prices. However, far too often in-app purchases become a game of “pay to win,” which hurts the business model in the eyes of consumers. And that negative impression leads to top-performing mobile games like Game of Wars, Clash Clans, and Candy Crush suffering a decline in in-app purchases this year.