Supersonic scores $15M, begins Asia Pacific expansion

In the busy mobile monetization space, advertising platform developer Supersonic (based in Tel Aviv and San Francisco) has closed a $15 million in its second round of institutional funding.

Supersonic’s chief product is a cloud-based software development kit that enables mobile application developers to include robust streaming interactive ads inside their apps. Among its uses, the SDK enables online monetization by engaging mobile users in games and virtual worlds as well as social networks. Virtual currency is earned when mobile users watch branded ads, play a game, or complete offers.
The top investor for this round is one of China’s largest venture capital firms, SAIF Partners. Also participating is Greylock, an existing investor. The round brings outside investment at Supersonic to $23.2 million since the company was founded in 2009 with seed funding of $2 million from Michael Van Swaaij (former chairman of Skype). Greylock also provided $6.2 million in the startup’s first round financing.