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IMVU launches VCoin transferable digital currency

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Social avatar platform IMVU is launching its VCoin transferable digital currency that will allow users to buy, gift, hold, earn, and convert earnings to real money.

The launch comes after a November ruling by the U.S. Securities and Exchange Commission that approved IMVU’s plan to enable payments in its virtual world through a blockchain-based cryptocurrency dubbed VCoin.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.