"The Mainstreaming of Esports" panel includes Mark Chang of Intel; Ari Segal of Immortals, Joe Barnes of Anheuser-Busch; Grace Dolan of Samsung; and moderator Dean Takahashi

Immortals CEO Ari Segal: The digital experience is at the ‘core of esports’

The majority of esports leagues have moved their competitions online over the last month due to the COVID-19 pandemic. This includes marquee events such as the Overwatch League and League of Legends Championship Series, which canceled their in-person competitions. It’s a major change for most, but Immortals CEO Ari Segal maintains that esports are going back to their roots.

“Esports live digitally, to the extent that there is a real-life component that sits on top of the core product and enhances the user and audience experience,” he said.

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