Competition, not cooperation, is the key element in Chinese mobile games

SAN FRANCISCO — Launching your mobile game in China could result in major user engagement. But it’s not as easy as clicking a button.

More than 250 app stores operate in China, with 30 billing systems in use, said Jeff Lyndon, the co-founder and executive vice president of mobile game publisher iDreamSky, today at the GamesBeat 2014 conference.

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