Xplode
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Iddiction introduces Xplode so your app doesn’t get lost in the app stores

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Iddiction is all about making it easier for the right people to discover your app or game. So the creator of the App-O-Day app promotion site is now launching Xplode, a new app discovery platform.

If it works, it will help developers and publishers get a lot more users for their apps and games without spending a ton on user acquisition. High marketing costs are starting to kill mobile startups, so Iddiction wants to come to the rescue.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.