ICS Mobile, the creator of the FreeAppADay.com promo site, is readying a new platform known as AppExchange for app discovery, and it has teamed up with the big talent agency ICM Partners to get A-list celebrities to promote its new platform.
AppXchange
The new app, formerly codenamed ProjectX, has been approved by Apple, and it will help apps spread among friends and families in an organic way, said Joe Bayen, the chief executive of ICS Mobile, in an earlier interview with GamesBeat. The app will be available this fall.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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