Iconic Arts wants to focus on original works.
Iconic Arts wants to focus on original works.
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Iconic Arts raises $3.1M to create original properties for games and Hollywood

Iconic Arts, a new Los Angeles transmedia entertainment studio, has raised $3.1 million to create original properties for games and Hollywood. And it will prototype its ideas in the market using games for quick-and-easy platforms like Roblox.

The company was started by blockchain, gaming and Hollywood veterans Steven Haddadian, Alec Roth, Matthew Medney, Mo Yazdani and Jack Sheehan.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.