Brands and advertisers are diving into gaming, and Magali Huot is ready to give them a helping hand.
Of the major advertising agencies, Dentsu is one of the most invested in games. The company was a founding member of the Roblox Partner Program when it launched in 2023, and has strong roots in anime and other elements of nerd culture thanks to its home base in Japan. As Dentsu’s senior vice president of global gaming strategy, Huot is one of the masterminds of the agency’s robust gaming approach, leveraging her deep knowledge and expertise of the gaming industry and audience to help advertisers reach gamers at scale.
At GamesBeat’s Hollywood & Games event in Los Angeles last December, Huot sat down with yours truly to record an episode of the BIG Show, GamesBeat’s new podcast featuring candid conversations with industry leaders and luminaries. During the 24-minute chat, we covered quite a few topics — from Huot’s origin story as a six-year-old gamer playing “Streets of Rage” on the SEGA Genesis to her advocacy for brands to develop integrated gaming marketing strategies, rather than treating gaming as an innovation line item.
“You need to think about something that is custom — and custom doesn’t mean one-off,” Huot said during the podcast interview. “It means you need to be always-on in gaming, but in a way that is highly custom to your brand and how you can show up in the space.”
To listen to the show, click on the Spotify player above — or, if you’re a premium GB MAX subscriber, you can click here to watch the full video. Stay tuned for more episodes, including additional episodes recorded at GamesBeat’s Hollywood & Gaming summit in December, as well as a full season rollout later this year.