Liftoff and GameRefinery have a new report out on casual games.
Liftoff and GameRefinery have a new report out on casual games.
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Hypercasual games are shrinking while hybrid casual is on the rise | Liftoff

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The hypercasual games market share has shrunk by almost 20% percentage points in the past year, but hybrid casual games are on the rise, according to a report by mobile growth acceleration platform Liftoff.

The research is part of Liftoff‘s 2023 Casual Gaming Apps Report, revealing which mobile game genres and subgenres are driving the most installs and the latest trends shaking up the casual gaming mobile market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.