HTML5 is the next $100 billion game platform

We believe over the next 12 months, billions of mobile messenger users will become prolific consumers of games and apps using HTML5 and messenger bots. This has the potential to be the most important and lucrative platform ever made available to developers and marketers — it is orders of magnitude bigger in reach from the very start than the original Facebook canvas platform or even the Apple and Google mobile app stores.

HTML5 enables mobile messenger’s killer app

Messengers can now enable application distribution, delivery, and discovery platforms for three reasons: