At CES 2026, HP outlined a two-pronged consumer strategy built around high-end gaming hardware and AI-first mainstream PCs. Across OMEN systems, HyperX peripherals, and refreshed OmniBook laptops, HP is signaling that performance gaming and everyday AI computing are no longer separate categories, but increasingly overlapping markets.
HP’s most aggressive gaming reveal is the HyperX OMEN MAX 16, which the company calls the world’s most powerful gaming laptop, thanks to a 300W total platform power budget and fully internal cooling.
The system pairs next-generation Intel Core Ultra 200HX or AMD Ryzen AI processors with up to an NVIDIA GeForce RTX 5090 Laptop GPU, targeting enthusiasts who want desktop-class performance in a portable form factor. HP says the laptop will be available this spring, with pricing to be announced closer to launch.
Alongside the laptop, HP introduced the HyperX OMEN OLED 34, a 34-inch ultrawide display built on next-generation V-stripe QD-OLED technology. With a 360Hz refresh rate, 0.03ms response time, USB-C power delivery, and a built-in KVM switch, the monitor is positioned for both competitive gaming and creator workflows. The OLED 34 is also expected to ship this spring, with pricing still to be disclosed.
HyperX also expanded its peripheral lineup with the HyperX Clutch Tachi, HP’s first Xbox-licensed leverless arcade controller featuring magnetic switches and extensive customization via HyperX NGENUITY software. The Clutch Tachi is expected to launch this spring as well, with pricing to be announced. HP additionally previewed an in-development HyperX EEG gaming headset created with Neurable, pointing toward longer-term experiments at the intersection of AI, biometrics, and competitive play.
On the mainstream general consumer side of things, HP refreshed its consumer PC lineup with a strong emphasis on AI acceleration and battery life.
The HP OmniBook Ultra 14 leads the portfolio as what HP calls the world’s first consumer notebook with up to 85 TOPS of NPU performance, powered by Snapdragon X2 Elite or Intel Core Ultra processors. The OmniBook Ultra 14 is expected to be available in January with a starting price of $1,549.99.
HP also highlighted the HP OmniStudio X 27, a Neo LED all-in-one AI PC designed for home creators and hybrid workers. The 27-inch model will be available for preorder starting this week at $1,499.99, while a smaller OmniStudio X 24 will start at $599.99 later this spring. Across the broader OmniBook lineup, HP says new models will start at $499.99 for the OmniBook 3 Series and scale up through the OmniBook 5 and 7 families as they roll out in February and spring.
HP’s CES 2026 announcements reflect a broader shift toward convergence. Rather than treating gaming PCs, creator systems, and AI laptops as distinct silos, HP is aligning them around shared pillars: high-performance silicon, advanced displays, and on-device AI. That strategy mirrors a wider PC industry push to justify premium pricing as traditional upgrade cycles slow.
The unification of OMEN and HyperX under a single HyperX master brand also suggests HP wants clearer brand storytelling as competition intensifies from rivals emphasizing custom silicon, handheld gaming PCs, and cloud-first workflows. HP seems poised to connect its gaming hardware, peripherals, and AI-powered consumer PCs into a cohesive ecosystem.