How YouTube and Twitch are changing the way developers should approach their media strategy

Games are always changing, and the latest shift is all about disrupting the way people engage with them.

YouTube video and live broadcasts from Twitch have lowered the barrier of entry so that nearly anyone can share recordings or streams of their gameplay, and that has changed what players expect of new games, according to a research whitepaper from industry intelligence firm Newzoo. And the developers most in tune with the millions of people who consume live and recorded gaming videos are the ones also seeing the biggest returns on their investments.