David Haddad, president of Warner Bros. Interactive Entertainment at GamesBeat 2016.
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How Warner Bros. is making its game business digitally powered

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

A decade ago, Warner Bros. embarked on an ambitious plan to become a big player in video games by acquiring studios that would internally produce titles based on Warner’s big properties.

Now the company has one of the biggest combinations of entertainment and video games, with $1.5 billion in revenues in 2015. It uses a mix of external and internal studios to produce games such as Mad Max, Batman: Arkham Knight, and Lego Dimensions. As such, it’s a rarity in Hollywood, where licensing to third-parties is becoming the norm.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.