Assassin’s Creed: Origins — How Ubisoft created the art for the massive open world

Ubisoft created such a massive world for Assassin’s Creed: Origins, the latest open-world game set in the world of ancient Egypt. And one of the people responsible for that massiveness was Raphael Lacoste, art director on the project.

He spoke at the 2017 Montreal International Game Summit (MIGS 17) about how Ubisoft undertook the massive task of making the art for Assassin’s Creed: Origins, which took an extra year to make compared to earlier Assassin’s Creed games. Lacoste was also the art director on Assassin’s Creed IV: Black Flag, which debuted in 2013. I interviewed Lacoste after his talk about the modern craft of making art for triple-A games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.