Turtle Beach is going after both mainstream gamers and esports stars.
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How Turtle Beach targets its headsets at both mainstream gamers and esports stars

  • Posted byby Dean Takahashi
  • Updated
  • 13 min

Gamers are beset with offers to buy gaming headsets from 20 companies. But headset maker Turtle Beach has managed to come out on top, with 42 percent market share in the U.S., according to market researcher NPD. Turtle Beach has more share than its top three rivals combined.

That’s an enviable position to have, considering the San Diego, Calif.-based company’s cross-town rival, Mad Catz, just filed for bankruptcy protection. Turtle Beach has been making computer sound products since 1991 and it has been making gaming headsets since 2005.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.