Tobii is taking eyetracking into the car.
Tobii is taking eyetracking into the car.
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How Tobii is expanding eye-tracking into new markets

  • Posted byby Dean Takahashi
  • Updated
  • 21 min

Tobii built its name over the past 20 years by making eye-tracking technology for health care, behavioral research, gaming, and augmented and virtual reality. But now it’s expanding into the market for automotive systems that track drivers.

This kind of Driver Monitoring System can do things like monitor a driver’s alertness. Part of this is the work of Anand Srivatsa, who spent 15 years at Intel before joining in July 2019 as the CEO of the Tobii Tech division. I interviewed Srivatsa recently to talk about the changes as Tobii and its move into automotive.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.