Michael Ehrenberg shares how to get your game featured on Apple's App Store.
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How to pitch your mobile game to Apple

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

SAN FRANCISCO — Getting Apple to feature your mobile game can make all the difference on whether it’s a hit or a bust on the iTunes App Store. So pitching it in a way that gets the company’s attention is crucial for game developers.

Michael Ehrenberg, a former Apple App Store marketing manager and current consultant, shared his advice about how to do that the right way at GamesBeat University, a track on tips and tricks for game makers at our GamesBeat 2014 conference today.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.