How to keep playable ads from wrecking the player experience

In many ways, mobile games have led the way for innovation in advertising. Gamers are quite conscious of advertising, how it can actually benefit them, and what they find intrusive. Developers have long been aware of this and have taken advantage of their ability to monetize with in-app purchases (IAP) and advertising that resonates with users while keeping “on brand” with the game. So, what are some strategies advertisers should employ in order to maximize their ad spend?

The recent flurry of acquisitions of game publishers means that gaining a foothold in the hypercasual space is becoming increasingly difficult. The increase in hypercasual gameplay means users are accepting of ads but only those where placement is warranted and the content relevant. Mobile gamers are now looking for a higher degree of storytelling and rich, interactive visual content rather than the traditional ad formats of yesteryear. In response to this, indie studios are becoming more savvy in their ad-based monetization methods