Mobile ads took a big dip in Russia as the war in Ukraine started.
Mobile ads took a big dip in Russia as the war in Ukraine started.
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How the war in Ukraine impacted mobile app and game advertising

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

The war in Ukraine has had a major impact on the mobile app and gaming industry since the conflict began in February.

As lives were lost in the thousands, advertisers naturally pulled back as they realized people had bigger problems on their minds than downloading new mobile apps and games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.