Rob Lowe (middle) of Lego Ventures, Karsten Lund (left) of Light Brick Studio, and moderator Keza MacDonald of the Guardian discuss how the Lego Idea is at the heart of video gaming.

How the ‘Lego Idea’ can lead to more enriching games

When Light Brick Studio first set out to create the Lego-themed puzzle game Builder’s Journey, the goal was to create a thoughtful yet challenging experience that embodied the Lego Idea, or the belief that you can learn something valuable through play.

“We’ve been given a lot of creative freedom, a lot of trust and faith in actually trying to go down this route because it’s probably not the most explosive genre we are in at the moment. … So it’s been really cool to be given that free mandate to take the Lego brick and the Lego Idea and see where we could take it,” said Light Brick Studio director Karsten Lund.

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