How the gaming industry can mobilize 3B players to fight climate change

It’s no secret that climate change is one of the most urgent challenges of our time. While scientists say there’s still an opportunity to mitigate the impact, that deadline is rapidly approaching. Industries with widespread influence and reach have a responsibility to do their part in creating awareness and inspiring action.

Video games can be a powerful platform to engage a global audience in the fight against climate change by raising awareness, fostering empathy and calling players to action. With more than 3 billion active gamers worldwide, the games industry reaches nearly half the planet. This presents a unique opportunity to promote climate education and mobilize highly engaged fanbases.