How Scopely is building a hit factory, one mobile game at a time (interview)

SAN FRANCISCO — Walter Driver, the chief executive of mobile game publisher Scopely, is helping to equalize the mobile playing field. Scopely is doing that by specializing in publishing games from smaller indie game developers. Those companies normally don’t have much of a chance against the likes of dominant mobile game companies like Supercell, GungHo, and King.

But Scopely has figured out how to market and distribute the games that its developers are making, and the results are showing. The Los Angeles publisher of mobile games has grown revenues 300 percent in the past year and tripled its staff. It has added 25 million registered users to its network of cross-promoted titles in the same amount of time.