How Pocket Gems’ Episode has seen 700% growth — appealing to Gen Z

Many entertainment platforms have attempted to reach Generation Z (people born in the 1990s to mid-2000s), but few have succeeded. Snapchat and YouTube are good examples of companies who are popular with Gen Z … and I’d argue that Episode, the mobile storytelling platform we’ve built, is another.

I wanted to share some ways that we have succeeded with Gen Z. For background, over two-thirds of Episode’s audience are women between the ages of 13-25. In developing Episode as an entertainment network and platform for them, we’ve seen over 2 billion total episodes viewed and 700 percent year-over-year revenue growth in 2016.