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Gigi Levy-Weiss, the head of NFX Guild, a game and tech accelerator in Israel.
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How one Israeli investor overcomes fears and continues to invest in games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

TEL AVIV, Israel — Investors are still afraid of investing in games because they don’t know how to pick hits. But one Israeli investor said that he gets over that problem by looking at both the potential of games and finding the right teams that can repeat what they’ve done before.

Despite the risks of investing in entertainment companies, Gigi Levy-Weiss — the head of the NFX Guild accelerator, which makes investments in game and tech companies — has jumped on game investments in the past. He invested in successful Israeli game companies Plarium and Playtika.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.