Nvidia CEO Jensen Huang shows off the Nvidia GeForce RTX 2080 Ti at Gamescom 2018.

How Nvidia CEO motivates himself with funny paranoia

Nvidia CEO Jensen Huang likes to joke around. He once said Nvidia was 30 days from going out of business just to inspire his engineers. Many years ago, that was true. He still says it. But considering Nvidia is now the most valuable chip company in the U.S., with a market capitalization of $310.8 billion, I think he has lost all credibility with that remark.

But Huang likes to remember Nvidia’s humble roots as it becomes a behemoth in AI and graphics chips. This week, Nvidia reported stellar earnings and noted its datacenter revenue surpassed its gaming revenue for the first time. Huang also said he expects the second half of 2020 to be great for gaming, as players hunker down in the pandemic and play games across all platforms. Nvidia is also rumored to be making a bid to buy Arm, the chip intellectual property company Softbank plans to sell.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.