How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN

In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of different content formats.

One area they are doubling down on is nostalgia — opening up the vaults and rebroadcasting teams’ greatest moments. For example, die-hard Syracuse fans (raises hand) were able to relive the epic 2003 NCAA Championship run with Carmelo Anthony when CBS Sports reaired the game earlier in April.