How mobile app developers can thrive in Apple’s new world

Much like Google’s ongoing plans regarding the demise of the cookie, Apple has thrown a similar wrench into the world of app monetization. With iOS 14.5 and the addition of the App Tracking Transparency framework, app and game developers who have previously relied on the App Store to access user IDs, are … worried.

It’s not much different than cookies for websites, where the technology has enabled publishers to get lazy about collecting user data. Developers that have worked hard to collect user data will have a lot less work to do in order to continue to monetize their games. With so many questions looming about the future for developers as a result of Apple’s recent changes, let’s break down what is happening.