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How Microsoft is pouring more money into winning E3

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Microsoft cares about games. That’s one of the messages the company is trying to get across at the Electronic Entertainment Expo (E3).

At its E3 press event on Monday, Microsoft showed off all the big Xbox titles coming, including first-party titles Halo Infinite, Gears 5, and Ori and the Will of the Wisps. It also said it was buying or building five game studios, and it showed off a lot of third-party video games in an attempt to prove that the Xbox brand is still strong in the console wars.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.