How marketers tap sports fans in connected stadiums

Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to bring fans into stadiums.

Let’s start with the fact that the economy is still terrible for the younger millennial generation. The jobs they’re getting don’t pay much, and their wages aren’t growing. According to the government’s Current Population Survey, the median income for people between 25 and 34 has fallen in every major industry but health care since the Great Recession began nearly 10 years ago. Couple that with the rise of prices for sporting events, parking, food and drink at stadiums. And with advances in TV and video technology, consumers can enjoy “the best seat in the house” from their couch with HD onscreen action and replays without spending the money and time it takes (traffic woes, parking, long concession and restroom lines).