How Logitech’s betting on bold design to ditch its ‘mice and keyboards’ legacy

Logitech is a brand synonymous with PC peripherals and accessories, but the Swiss company has been delving into an increasing number of categories in recent times as it looks to remain relevant in the post-PC age.

Earlier this year, Logitech announced a new sub-brand that will be attached to many of its new products. So far, “Logi” has found its way onto a handful of iPad accessories and a life-logging, home-monitoring camera. But “Logitech” is still being used on other products, such as keyboards, mice, headphones, and even steering wheels for gamers.