Paradox Interactive is making the life simulation game Life by You.
Paradox Interactive is making the life simulation game Life by You.
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How Life By You takes a fresh look at life simulation | Rod Humble interview

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Paradox Interactive last week revealed details about Life by You, an open life simulator coming from Paradox Tectonic and longtime game developer Rod Humble.

Humble leads Berkeley, California-based Paradox Tectonic, and he was a pioneer in the life simulation genre with titles such as The Sims and Second Life. But it’s been a while since we’ve had another successful title in this genre, and Humble believes another single-player experience is the right approach.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.