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How Intel plans to collaborate with Hollywood on immersive media

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Intel CEO Brian Krzanich announced this week that his company had created Intel Studios, a place where Hollywood creators could go to learn how to create immersive media, ranging from virtual reality games to non-VR sports entertainment.

He showed a video of what it the next generation of entertainment could look like. In the video, a bunch of cameras recorded a Western movie scene from a variety of angles. Intel showed the scene would have looked boring from one angle. But put together from a bunch of perspectives, the action film scene was quite breathtaking.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.