How in-app bidding is transforming the app ecosystem

This article is part of a Gaming Insights series paid for by Meta.

As the app ecosystem evolves at breakneck speed, the conversation about creating an in-app bidding solution that is both open and fair, and also offers maximum returns, has become crucial. Alexandra Selich, Strategic Partner Manager for AdTech Partnerships at Meta, sat down with Idil Canal, General Manager of AdTech at AppLovin, to explore how the emergence of bidding has changed the app ecosystem, how innovative software solutions are helping companies transform their ad monetization strategies, what’s next for ad bidding, and more.