How HP aims to stay at the top of the PC market

Posted byby Dean Takahashi
January 12, 2019
Updated June 18, 2025
22 min

Alex Cho took over as president of HP Personal Systems about six months ago, becoming the head of one of the largest PC businesses in the world. HP took the No. 1 spot in 2017. In 2018, depending on who you ask, the company was either No. 1 or No. 2.

While the PC market shrank in the past year, HP sold nearly 60 million computers, and Cho said in an interview with VentureBeat that he’s impressed with the innovation happening in PCs, whether it’s the leather-bound Spectre Folio laptop case or the privacy screens on new all-in-ones or monitors.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.