MobileBeat games AI panelists (right to left): Dean Takahashi, lead writer for GamesBeat at VentureBeat; Margaret Wallace, CEO of Playmatics; Brandon Wirtz, CEO of Recognant; Kabir Mathur, head of business development at Kiip; and Adam Fletcher, CEO of Gyroscope.
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How game designers and marketers will exploit AI

  • Posted byby Dean Takahashi
  • Updated
  • 22 min

Games lead the way when it comes to exploiting new technologies, and that’s why we had a panel about games and artificial intelligence at our MobileBeat 2017 conference in San Francisco this week.

Game creators have used A.I. for decades to control non-player characters, who have evolved from incredibly stupid (bumping into walls) to the moderately stupid (unable to utter more than a few responses). And game marketers are using A.I. to target the right users with more sophisticated ads that have a greater chance of getting a proper reaction from players in mobile games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.