How game companies manage their reputation — and why it matters

This article is part of GamesBeat’s special issue, Gaming communities: Making connections and fighting toxicity.

For developers and publishers, there’s no more important relationship than the one they maintain with gamers. Their community, their intended audience, the consumers of their products — the gamers are all of those things to developers. And maintaining a good bond with them is crucial to keeping their titles in the public eye and having good sales numbers. So how do developers maintain this crucial bond? One of the ways games companies can do so is with careful reputation management.