Falcon Northwest shipped some custom PCs to Oculus Connect 6.
Falcon Northwest shipped some custom PCs to Oculus Connect 6.
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How Falcon Northwest keeps making custom gaming PCs one at a time

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Custom gaming PCs have always seemed like toys of the rich or geeky hobbyists. But you’d be surprised at the kind of people who talk to Kelt Reeves, CEO of Falcon Northwest, about creating the ultimate gaming machine.

Reeves has been running Falcon Northwest in Medford, Oregon, since before he got out of college in 1992. Back then, gaming rigs meant creating machines for flight simulator enthusiasts who needed joysticks and throttles to control their virtual aircraft. Now it has become a whole sector of the PC gaming business, including everything such as high-end gaming laptops and machines with multiple graphics cards and processors with dozens of cores.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.