How Facebook is capturing the hearts and minds of gamers and streamers

Facebook was out in force with a big presence at the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles. E3 usually has about a billion impressions up for grabs as global gamers tune into the events, and as a social media platform, Facebook wants its share of those impressions.

The company had live broadcasts from the booth, and I participated in one of them (the last segment on this link). Facebook says that more than 700 million people tune into gaming groups, watch gaming videos, or play games on Facebook every month. And during the thick of E3 itself, Facebook said on June 11 that 18 million people were talking about E3 and the games announced there more than 65 million times. 41% of the people talking about the show were women.