How esports can learn from its traditional sports teams and broadcasters

The global esports market will grow to $463 million this year, according to Newzoo’s latest Global Esports Market Report. By 2019 the report says revenues will grow to a whopping $1.1 billion – not bad for a bunch of “geeks” sitting around playing computer games together, right?

As a 22 year old with increasingly disposable income, I fall into the valuable sport-loving millennial target group for the advertising industry. I’m someone who enjoyed the recent UFC 196 and will probably watch a few Euro 2016 games this summer, yet many more hours of my week are regularly consumed by watching esports.