EA keeps fans coming back to the Star Wars: Galaxy of Heroes mobile game

Star Wars: Galaxy of Heroes has consistently ranked in the top-grossing games on iOS and Android. The Electronic Arts mobile battle game launched 11 months ago, but fans keep coming back and spending money in the experience.

We talked with EA Mobile about how it keeps the title going, which isn’t an easy trick in the $36 billion mobile-game industry. The turn-based role-playing release takes place in a cantina far far away, and it gives you access to all of the characters in the entire Star Wars timeline. You collect the characters and battle other players across the entire galaxy. You get a chance to live out your Star Wars dreams and fight with your favorite light side or dark side personalities.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.