How EA is tapping into the power of generative AI to accelerate the creative process

This year GamesBeat was part of the 2023 Game Awards in L.A., as part of a mini GB event, “Pixels to Pop Culture,” exploring the intersection of game industry creatives, Hollywood and a growing audience’s hunger for new IP.

Jeff Skelton, head of technology partnerships at Electronic Arts joined Meg Tucker, director of games at Google Cloud, to talk about today’s challenges in creating immersive content in a crowded market, and how new technology and tools are unlocking opportunities to really deliver.