How developers created a Nazi record label for Wolfenstein: The New Order

In the early Wolfenstein games, the developers weren’t that interested in telling a story. You faced a lot of Nazis, and you mowed them down with all sorts of weapons.

Neumond Classics
Neumond Classics

But with Wolfenstein: The New Order, developer Machine Games and publisher Bethesda Softworks wanted to create an immersive first-person shooter with a gripping story that was like Quentin Tarantino’s Inglourious Basterds. So they went so far as to create their own German-language record label, Neumond Recording Company, with German versions of pop songs from the 1960s.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.